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About Us

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Jeff Wallin

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Co-Founder & Chief Growth Officer

Serial entrepreneur, Co-founder of The EcoTechnologies Group and the Biochar Company, and resident Biochar OG since 2008. Consummate C-level whole-systems planner and builder; connector and creative partnership builder; and brand fire starter who launched the "Soil Reef" biochar and "Biochar Bob" brands.

Why biochar?

It's been a love affair since I first met biochar in an Amazon rainforest documentary. I'm heaven-bent on ensuring that affordable, large-scale, multi-disciplinary adoption is a reality because it's not survival of the fittest that delivers sustainability but survival of the most adaptable that brings us the balance we seek as a species.

“Despite their artistic pretensions, sophistication, and many accomplishments, humans owe their existence to a six-inch layer of topsoil and the fact that it rains.”

                                          - Anonymous

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