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About Us

Hugh McLaughlin, Ph.D., P.E.
Chief Carbon & Technology Officer
International expert in biochar and activated carbon, biochar properties, biocarbon processing, and chemical manufacturing processes. Hugh’s decades of commercial processing and product experience is critical in the characterization of biochar, numerous and varied applications and outcomes assessments.
Why biochar?
The science of carbon and climate-smart technologies has informed me that All Biochars Are Not Created Equal – like snowflakes, they are all different and one needs to measure what's important.
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