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About Us

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Hugh McLaughlin, Ph.D., P.E.

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Chief Carbon & Technology Officer

International expert in biochar and activated carbon, biochar properties, biocarbon processing, and chemical manufacturing processes. Hugh’s decades of commercial processing and product experience is critical in the characterization of biochar, numerous and varied applications and outcomes assessments.

Why biochar?

The science of carbon and climate-smart technologies has informed me that All Biochars Are Not Created Equal – like snowflakes, they are all different and one needs to measure what's important.

“Despite their artistic pretensions, sophistication, and many accomplishments, humans owe their existence to a six-inch layer of topsoil and the fact that it rains.”

                                          - Anonymous

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